![](https://www.almeapp.co/wp-content/uploads/2024/05/customer-segment-1.png)
Segments are powerful tools for categorizing users based on shared characteristics, enabling personalized marketing campaigns and strategic decision-making.
![](https://www.almeapp.co/wp-content/uploads/2024/05/Screenshot-2024-05-09-144258-1024x485.png)
Functionality:
• View or Delete Segments: Manage existing segments to refine marketing strategies or purge outdated data.
![](https://www.almeapp.co/wp-content/uploads/2024/05/Screenshot-2024-05-09-144133-1024x497.png)
To Create a new Segment, simply click on the “+” icon.
![](https://www.almeapp.co/wp-content/uploads/2024/05/Screenshot-2024-05-09-144258-1-1024x485.png)
All Done!